UK Privacy Policy

This website www.notmystyle.org is owned and run by Not My Style(“We”).

At Not My Style, we are committed to protecting and respecting your privacy. This Privacy Policy explains the types of personal information we collect, how we use that information, who we share it with, and how we protect that information.

This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal information we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal information, and how we will treat it. By continuing to use this website, www.notmystyle.org you are accepting and consenting to the practices described in this policy.

WHO WE ARE

For the purposes of applicable data protection laws (including the Data Protection Act 1998 (the Act) and any legislation which replaces that Act), the data controller is Not My Style (”We”). We are registered in England and Wales under company number 09427909 and have our registered office at 11 Merrick Square, London SE144JB. For further information about Not My Style, please visit www.notmystyle.org.

INFORMATION COVERED BY THIS POLICY

This policy covers all personal information collected and used by Not My Style. In this policy, “personal information” means any information or pieces of information that could identify you. This includes information such as your name, age, postcode, profile pictures or email address.

WHAT INFORMATION DO WE COLLECT FROM YOU?

We may collect information about you from different sources detailed below.

Information you give us:

You may choose to provide personal information to us, for example by registering with us and creating an account via our mobile app, contributing on one of our social platforms, or contacting us by email, phone, or otherwise.

The information you give us may include your name, postcode, e-mail address, age, profile picturesand user-generated content. If you login to one of our sites via a social network, you may also be giving us access to your social data on the relevant social network.

If you are using our mobile app, we may also collect information about the way you use our app.

Information we collect about you:

When you visit our site we may use cookies and other technologies to automatically collect the following information:

  • Technical information, including your IP address, your login information, browser type and version, device identifier, location and time zone setting, browser plug-in types and versions, operating system and platform, page response times, and download errors;
  • Information about your visit, including the websites you visit before and after our site;
  • Length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

See our Cookie Policy for more information.

Information we receive and collect from other sources:

We work closely with third parties (including, for example, analytics providers and search information providers) and may receive information about you from them.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We may use your personal information to:

Educate and inform brands about the consumer movement that pushes brands to be more transparent about their supply chains.

How do we use personal information for this purpose?

We may share anonymised data with brands on, for example, how many users are using our mobile app, age groups of users, which cities users are in etc.

What is the legal basis for us processing your information in this way?

It is in our legitimate interests to share anonymised data with brands and show that consumers support brands being more transparent about their supply chains.

We may use your personal information to:

Process your data to the extent necessary to keep our site safe and secure.

How do we use personal information for this purpose?

We may need to process your data in order to keep our site safe and secure and protect against illegal or fraudulent activity such as cyber attacks.

What is the legal basis for us processing your information in this way?

It is in our legitimate interest to monitor how our website is used to detect and prevent fraud, other crimes and the misuse of our website. This helps us to ensure that you can safely use our website.

We may use your personal information to:

Comply with legal requirements.

How do we use personal information for this purpose?

We may sometimes need to process personal information to comply with legal requirements to which we are subject (for example in relation to health and safety).

What is the legal basis for us processing your information in this way?

It is in our legitimate interests to process personal data for the purposes of complying with legal requirements to which we are subject.

DO WE SHARE YOUR PERSONAL INFORMATION?

We may share your information with trusted third parties. We rely on trusted third parties to perform a range of business operations on our behalf. We only provide them with the information they need to perform the service, and we require that they don’t use your information for any other purpose. We will always use our best efforts to ensure that all third parties we work with will keep your personal information secure. We may share your personal information with:

  • Vendors, service providers and other partners to support our campaign to push brands to be more transparent about their supply chains; and
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site and mobile app.

We may also disclose your personal information to third parties:

  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, or in order to enforce or apply our terms of use and other agreements; or to protect the rights, property, or safety of Not My Style or others.
  • In other circumstances if we have your consent or we are permitted to do so by law.

We will not sell your personal information.

WHERE WE STORE YOUR PERSONAL INFORMATION

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by staff operating outside the EEA who work for us or for one of our service providers. By providing us with your personal information, you agree to this transfer, storing or processing. Not My Style will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy and applicable data protection laws, including, where relevant, entering into EU standard contractual clauses with the party outside the EEA receiving the data.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

When we no longer need to use your information, we will remove it from our systems and records and / or take steps to properly anonymise it so that you can no longer be identified from it (unless we need to keep your information to comply with legal or regulatory obligations to which we are subject).

IS MY PERSONAL INFORMATION SECURE?

We are committed to keeping your personal information secure, and take all reasonable precautions to keep your personal information secure, and require that trusted third parties who handle your personal information for us do the same.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

LINKS TO THIRD PARTY SITES AND SOCIAL LOGIN

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

We may also offer you the opportunity to use social login. If you chose to use social login, please be aware that the social platform will share your profile information with us. The information that is shared will depend on your social platform settings.

SOCIAL MEDIA AND USER GENERATED CONTENT

Our site and app may allow users to submit their own content. Please remember that any content submitted to one of our social platforms can be viewed by the public, and you should be cautious about providing certain personal information e.g. financial information or address details via these platforms. We are not responsible for any actions taken by other individuals if you post personal information on one of our social media platforms.

YOUR CHOICES

It’s important that you are able to control your personal data. You have the right to request a copy of the personal information we hold about you, ask us to update or delete your personal information, ask us to stop processing your personal data where you have previously consented to us doing so, and not to be contacted by us if you do not wish to be.

You can request access to the information we hold about you by contacting us using the contact details set out below. Our file of your information will usually be made available to you within 30 days, although occasionally we may not be able to give you access to the personal information we hold about you (for example, we may not be able to give you access if it would unreasonably affect someone else's privacy or if giving you access poses a serious threat to someone's life, health or safety). Please note that we may apply a reasonable administrative charge for providing access to your information in certain circumstances. Any such charge will be reasonable and we will advise you of the charge and obtain your consent before providing you with access to your personal information.

If you have an account with us, you can sign in to that account to update your personal information. We won’t contact you for marketing purposes unless you agree.

You also have the right to ask us to stop processing your data even where that processing is necessary for our legitimate interests.

If you have any questions or concerns about how we treat your personal information, you wish to ask us to stop processing your personal information as outlined in this section, or you would like to request a copy of the personal information we hold about you, please contact us athello@notmystyle.org or by writing to us at:

Not My Style
11 Merrick Square
London SE1 4JB

You have the right to lodge a complaint with the UK data protection regulator (the Information Commissioner's Office) if you believe that we have not complied with applicable data protection laws.

CHANGES TO OUR PRIVACY POLICY

Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our Privacy Policy.

Last updated: FEBRUARY 2017